Purpose and Overview

The McCann Group’s program on effective networking teaches companies how to build effective internal and external work relationships.  As we all know, in today’s hyper-competitive and fast-paced business environment, finding ways to stand out from the crowd and differentiate your company become crucial.  This program takes a non-traditional approach toward networking as we analyze networking from organizational, motivational and reciprocity angles.  Learning from Ph.D.s in the fields of communication, psychology and business, all of our networking principles are highly grounded in academic research and are proven to be effective in business contexts.

Structure and Goals

In this networking program, which is primarily geared toward executives or managers networking on behalf of their company or organization, we show you how to examine and maximize networks both internal and external to the company.  As we do this, we will:

  • Show you how to analyze your current network and make appropriate modifications
  • Learn about your own personal networking style, and how this style helps (and may hinder) how you and your company influence
  • Give you an understanding on whom you are dependent
  • Provide criteria for assessing and improving the quality of your relationships (e.g., with other managers, divisions, staff, etc.)
  • Learn the concept of organizational holes in networks and how a company can best use these holes to its advantage
  • Assess where to expand critical networks of relationships both internally and externally
  • Show you how to pursue a defined strategy of building a productive network of developmental relationships (e.g., with suppliers, clients, etc.)
  • Develop a deeper appreciation for the benefits and challenges of organizational networks
  • Provide you with new ways to seek out mentors for company success
  • Provide you with strategies as your business networks at conferences, tables, etc.
  • Provide your company with social networking techniques


For companies and groups, we offer 1-day sessions, 2-day sessions, and extended, multiple day sessions.  Training is conducted either on-site or off-site, depending on your preference.

Programs can be combined with other programs, or offered on their own.

Programs can be adjusted to your particular needs.

For individuals and small groups, we also offer private coaching services.

For information about the video version of this program, please contact us.